Veterans Media Corporation (VMC) soft-launched its on-demand digital broadcasting channel and free video-streaming service The Veterans Channel in January 2018 with original on demand programming. It quickly attracted viewers in 40+ countries as the premier destination for Veteran storytelling. Producing a signature slate of industry leading show series in Canada, USA & UK and best-in-class docuseries, The Veterans Channel serves as the trustworthy voice for veterans to share their stories and their solutions to the prevalent issues facing this vast community.
VMC is supported by third-party advertisers and sponsors and invests all profits back into expanding its programming and services. It has offices in Toronto, Ontario, Canada and Atlanta, Georgia, USA.
2020 Program Review
2020 has been some kind of year! This video showcases our program guests, sponsors, hosts, website offerings, while you listen to a favorite veteran troubadour, Michael J. Martin, featuring “Sound Off”.
Rodger and Kate Graef Family Foundation - September 2020
Many thanks for the generosity of the Rodger and Kate Graef Family Foundation that has provided Veterans Radio America, our 501(c)3, with funding to support our radio broadcasting and our mission to reach a larger veteran and patriot audience.
Dale and Jim are building a podcast channel to reach the Veterans Radio audience that needs “on demand” access to the programming. Thanks to the many who have chosen to check-in and add our program to their Favorites using their chosen podcast app.
You can find our podcast channel for a variety of popular apps on our LISTEN LIVE page.
The Voice of America’s Veterans Turns 15
Celebrating 15 Years
Celebrating its 15th anniversary on Sunday, November 18, 2018 Veterans Radio is listened to by more veterans around the world than military personnel sent to fight in Afghanistan and Iraq at maximum deployment.
Veterans Radio is not just for veterans, but also for their families, caregivers, history buffs and students. The show has interviewed veterans and their families who served in World War II, Korea, Cuba, Vietnam, Central America, Serbia, Bosnia, Iraq, Afghanistan, and less well-known conflicts. You name the conflict and the survivors have been on Veterans Radio.
Many of the guests have been impressive warriors, including legendary Air Force pilot Chuck Yeager, Medal of Honor recipients Lt. Col. Charles S. Kettles, Flo Groberg, James McCloughan, author Joe Galloway, national security experts Rebecca Grant, PhD, and Bing West. Women pilots, nurses and Red Cross workers have been on the program, along with Brigadier General (USAF ret.) Carol Ann Fausone, and Veterans Service Officer Michael Smith, experts in veteran’s benefits.
“Celebrity military is a real draw,” notes Dale Throneberry, cofounder and producer/host of Veterans Radio—The Voice of America’s Veterans, www.veteransradio.net, which broadcasts over Ann Arbor, 5 PM Sundays on Michigan’s WAAM 1600 AM, and Pirate Radio of the Treasure Coast.
“But I think our even larger appeal is our stories of ordinary people doing extraordinary things while they served,” the former Huey pilot observes. “The American soldier builds schools and hospitals, digs wells for safe drinking water, inoculates against disease, cares for the sick, feeds starving families, to name a few of our contributions wherever we go,” Throneberry observes.
How it all began in 2003
The show began in a tiny studio equipped with ancient technology and steadily grew from there.
“I was talking with a client of mine who had been in WWII,” Throneberry recalls. “Max was diagnosed with cancer and wanted to make sure everything was in order. I visited his house and he invited me into his garage, which was covered with World War II posters and all kinds of military paraphernalia, including a huge 101st Airborne banner. Four hair-raising hours later, his wife told me he had never told his stories to anybody. All the way from a D-day landing to Germany’s surrender, Max had been there. It got me thinking about doing a radio program for veterans.
“I was selling investments and insurance in 2003, and what finally triggered me to take action was the foreboding similarity of the Iraq War to our exhausting and disheartening experience in Vietnam,” says the former Chief Warrant Officer who was in Vietnam in 1969. I was afraid another generation of soldiers was going to fight in a war that did not make sense to many people. How were these modern warriors going to be treated when they came home? I had long been bothered that most vets, including me, then had almost no one to talk to about their service experience.
At almost the same time as retired Army General Harold “Hal” Moore, the hero of the Battle of Ia Drang Valley in Vietnam, stunned the American military by denouncing the Iraq War in a speech at West Point, Throneberry sought out a fellow insurance representative, Bob Gould, and pitched him on a veteran-centered radio show.
“Bob had served in the Army, and I didn’t know that. I just thought of him as very entrepreneurial. In a way, it was a proof of concept for the show. Our veterans had no one to confide in—so naturally Bob didn’t tell me about his service–and whatever distress veterans may feel, whatever they may be proud of, or whatever thoughts they may have, they had virtually no one to talk to in 2003,” Throneberry says.
“We put our heads together, and with virtually no resources other than being too stubborn for our own good, we started a show now heard around the world.”
Ordinary People doing Extraordinary Things
The former Huey helicopter pilot has a history of good luck. Throneberry was downed twice in Vietnam in 1969. He calls them unscheduled landings. “Any landing you walk away from is a good landing,” he says. He ended his Army flight career with over 2,200 flight hours with 1,150 as combat hours in Vietnam. Yet today at 72, Throneberry walks into the studio for Veterans Radio interviews under his own power.
“Veterans Radio has helped me, too,” the co-host says. “My on-air guests have taught me about P.T.S.D., what works for some people, and what doesn’t, about nightmares that won’t go away, and about saving the world while on some secret combat mission that we still can’t talk about.
“Today, Americans are in harm’s way today in fifty spots around the world. When they come home, they, too, will need someone to talk with,” he continues.
“We are the living chronicle of ordinary people doing extraordinary things,” Throneberry says. “It’s better—and truer—than the movies.” Our variety of programs keeps the show fresh. We are not stuck in this continuing churning of stories about ineptitude and failure. Our job is to let veterans tell their stories and to tell other stories that are uplifting. They went through hell, came out, and somehow made a life. So, it’s the human spirit we are talking about here”.
“Stories of Service” with Fisher House Michigan
Dale Throneberry joined Kate Melcher, Director of Fisher House Michigan, to co-host the 2018 “Stories of Service” on November 5, 2018 at the Hill Auditorium. The program began with a special presentation of the National Anthem, sung by Joe Everson who painted a patriotic canvas which was auctioned after the program.
The veteran storytellers included Guy Stern, a Ritchie Boy from WWII, Flip Colmer, a veteran with BentProp Project, Melissa Raulerson, a covert intelligence agent in the Army, Ray Christian, 82nd Airborne in Korea, and Edie Meeks, a nurse in the Intensive Care Unit of Saigon.
2017-2018 Program Review
Listen in to a recent program while reviewing several of our guests featured over the last 2 years.